Marikina's Finest: Celebrating Filipino Craftsmanship Through Innovation and Tradition

From Skincare to Footwear, These Local Businesses Showcase the Artistry and Resilience of Filipino Entrepreneurs

Marikina, the renowned shoemaking capital of the Philippines, has long been celebrated for its craftsmanship, creativity, and resilience. Today, the vibrant community of artisans and entrepreneurs from this city is shining brighter than ever, as they showcase their unique products through the Taglay Pinoy platform. From skincare to custom footwear, these businesses embody the spirit of Filipino innovation and commitment to sustainability.

Ash Kitchen Trading & Marketing brings to the forefront eco-friendly skincare, born out of founder Gina Dela Cruz’s personal journey. Starting as a hobby to address her psoriasis, Gina has transformed her love for natural ingredients into a flourishing business. With bestsellers like Niacinamide Serum and Aromatherapy Oil, Ash Kitchen provides all-natural, zero-waste skincare products that are both effective and safe for the environment. Their commitment to eco-conscious packaging and all-natural ingredients has made them a favorite among health-conscious consumers.

Luka Ferruccio, founded by cancer survivor Gabrielle "Ella" Mae Cruz, tells a story of resilience and advocacy. Offering 51 beautifully crafted Eau de Parfum (EDP) scents, Ella’s brand stands out for its affordability and social impact. With each purchase, half of the earnings are donated to cancer patients and children with autism, turning perfume into a meaningful act of charity. Luka Ferruccio’s fragrances, inspired by iconic scents, are not only long-lasting but also help support a cause close to Ella’s heart.

Continuing the legacy of her grandfather, an esteemed Marikina shoemaker, Alicia Kate Bermundo founded Brad’s Trendies Slippers and Sandals Manufacturing in 2022. The family-owned business crafts comfortable and durable footwear using genuine leather, providing both style and comfort to its customers. Their tagline, “Comfort in Every Step with Brad’s Footwear,” speaks to their mission of delivering high-quality shoes to the market. As subcontractors for Gibson Shoes, they proudly carry the Marikina tradition forward, despite challenges such as a lack of skilled shoemakers.

For children and families looking to bond creatively, Craftique Corporation offers its Paint-a-Pouch products. Established in 2024, the company develops customizable products designed to inspire creativity, particularly among children with ADHD. Their products provide a fun, interactive way for families to come together, promoting artistic expression and bonding.

Meanwhile, Grant Shoes Corporation OPC, launched in 2024, continues the family’s tradition of producing high-fashion footwear. Known for their durable materials and elegant designs, Grant Shoes supplies premium footwear to retailers like SM’s Parisian and the Manila Peninsula Hotel. Their custom Fleming collection, which includes matching clutches, reflects their philosophy of creating luxurious, tailor-made footwear for discerning customers.

Pustoryosa Shoe Store embodies the spirit of entrepreneurship with its focus on customized wedding shoes. Founder Vanessa Faye Valero left her job to meet the growing demand for personalized bridal footwear. With a minimal investment, Vanessa built a business that now caters to brides who seek unique, made-to-order designs that celebrate love and individuality.

Finally, Rexie Maris Bags Trading continues to create durable and stylish bags from Vigan leather. Their “I Am Beautiful” Laptop Sleeves and other custom-designed bags blend form and function, providing consumers with products that are not only fashionable but long-lasting. The company’s journey began in response to the demand for corporate giveaways and has since evolved into a go-to source for clients seeking customized leather goods.

Together, these Marikina-based businesses demonstrate the resilience, creativity, and craftsmanship that define Filipino entrepreneurship. By supporting them on Taglay Pinoy, consumers are not only investing in high-quality products but also empowering local artisans and contributing to the preservation of traditional Filipino crafts.