Organized by the Center of International Trade Expositions and Missions (CITEM), Taglay Pinoy aims to support Philippine micro, small, and medium enterprises (MSMEs) by producing relevant and high-quality content and promoting them on digital platforms.
While more and more businesses are moving online, creating high-quality digital content remains a challenge for many micro, small, and medium enterprises (MSMEs). This is mainly because content creation services are usually expensive or are not a top priority for these businesses.
As the export promotion arm of the Department of Trade and Industry (DTI), the Center for International Trade Expositions and Missions (CITEM) is committed to empowering MSMEs by providing them with comprehensive assistance and resources through the Taglay Pinoy Program. This program is designed to help MSMEs in their digital transformation by offering professionally produced digital assets, including product photos, descriptions, articles, and company profiles, which will be featured on the promotional platforms of CITEM, including Manila FAME, IFEX Philippines, and CREATEPhilippines.
Through Taglay Pinoy, CITEM aims to enhance the global competitiveness of MSMEs and improve the marketability of Filipino products and services in a technology-driven market.
The Taglay Pinoy Program is in line with the development and promotion of the Philippine Creative Industries and is backed by creative industry champion, Congressman Christopher De Venecia, along with 22 congressional districts and provinces.
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As the Creative Industry Champion, Congressman Christopher "Toff" de Venecia has been pivotal in supporting the Taglay Pinoy Program. With his background in arts and culture, and his active role in legislative efforts such as the Creative Industries Act, Cong. Toff aligns Taglay Pinoy with the development and promotion of the Philippine creative industries. His advocacy and the support of 22 congressional districts underscores the importance of providing MSMEs with platforms and resources to thrive in the global market.
CITEM, the export promotion authority of the Department of Trade and Industry (DTI), spearheads the implementation of the Taglay Pinoy Program. With its mandate to promote the Philippines as a reliable source of quality products, CITEM uses its expertise to help MSMEs create compelling digital content and increase their global competitiveness.
Though the program, CITEM provides MSMEs with professional-grade photography and copywriting services, which shall be uploaded in microsites as subdomains of CITEM’s leads generations and promotions websites: taglaypinoy.fameplus.com, taglaypinoy.ifexconnect.com, and taglaypinoy.createphilippines.com. The developed content for each of the program beneficiary provides them with tailored digital assets that boost their visibility across CITEM’s platforms, including Manila FAME, IFEX Philippines, and CREATEPhilippines.
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As the funding partner, the Department of Trade and Industry’s Competitiveness and Innovation Group (CIG) plays a crucial role in bringing Taglay Pinoy to life. CIG’s support enables the development of essential digital resources for MSMEs, facilitating their transition into the digital economy. Through strategic funding and guidance, CIG ensures that the program’s objectives are met, helping MSMEs access quality digital content that enhances their branding, marketability, and overall competitiveness in the global landscape.
The Regional Operations Group (ROG) works closely with each identified province and congressional district, and CITEM to support the groundwork and logistics necessary for the implementation of the Taglay Pinoy Program. ROG’s role includes coordinating with congressional districts and beneficiary companies to facilitate interview setups, product shoots, and onsite coordination. By preparing MSMEs for their inclusion in the program, ROG ensures a smooth and successful implementation, allowing CITEM to focus on delivering high-quality outputs that effectively promote Filipino products and services.
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