Ash Kitchen Trading and Marketing

As is the case with Pinoy entrepreneurs, it takes a village and some friction to make magic. Founder Gina Dela Cruz’s mild psoriasis and search for a hobby led her to soaps, making bars friendly to her condition from ash and in her home kitchen in Marikina. Spotting a business opportunity alongside her penchant for making good soaps, she sought the mentorship of large corporations to learn about the ins and outs of business through the Department of Trade and Industry’s (DTI) KAPATID Mentor ME program, as well as developmental support of the Department of Science and Technology (DOST) through the agency’s SETUP program to help her adapt to technological innovations in the nascent stage of her business.